People
feel that storytelling is a childish or outdated act. But the importance of
this skill cannot be overemphasized, especially, in the present political and
business scenario.
Storytelling is
the process of conveying events in words, and images, often by improvisation or
beautification. It is a means of sharing and interpreting experiences.
Storytelling is very compelling and has a lasting impression on the audience.
It is universal in the sense that it has the power to transcend the age and
cultural barriers. There would be no one in the world who cannot be moved by a
great story. Human anatomy is so built that we are natural storytellers and
story-listeners.
Stories
have been shared in every culture as a means of entertainment, education,
cultural preservation, and instilling moral values and ethics. Long
before paper was invented, people were the masters in passing on the knowledge
and wisdom across generations through story telling.
Storytelling
develops our imagination and creativity. It also develops our ability to
describe and harness various emotions. Studies suggest that storytelling helps
one to gain self-confidence and self-esteem. Storytelling makes you laugh and
helps you make others laugh. It creates an immediate bonding with the
listeners. It can improve your lifestyle. Storytelling develops empathy which
is the most important quality of a leader. The storyteller feels empowered as
he/she has the ultimate authority to decide the direction of the story and let
us maneuver through the virtual world created by him/her.
Learning
any content is easiest if done through an enjoyable story. The famous physicist
George Gamow wrote a series of story books - Mr. Tompkins to
explain the most abstract ideas of theory of relativity to a layman.
Some
great storytellers are Martin Luther King Jr, Adolf Hitler, and Mahatma Gandhi.
These three names are enough to tell you how powerful a story can be. A
powerful story can help one to connect strongly and instantaneously with the
enormous audience from various parts of the world and across the time horizon. A narrative can be used to interpret the past and shape the future – Jesus Christ is the master in doing this. In my view, storytelling is the most important attribute a leader must possess.
The best politician has always been the best story teller.
The best politician has always been the best story teller.
One can
watch the interviews of all time top 20 CEOs in the world - each one of them
has a unique and inspirational story to tell the world. Stories have the power
of manipulating the perceptions of people. In the business world of information
overload, the compelling story has become a necessity for the customer to
remember the company or its products. Stories make presentations better.
Stories make ideas stick. They can be used to manage conflicts.
Every one
of us have many stories to tell to everyone we meet – both personal and
professional. Let us make them interesting and long lasting. We can do so only
by practice.
First
tell the story to yourself. Once you get enough confidence, you can go on to
share it with your mates with whom you are most comfortable. When you are
comfortable enough to improvise impromptu, it can be said that you had mastered
the story. The life stories change – with time and also based on the context.
You must keep trying to make it apt and interesting.
There are
many ways to develop storytelling skills. It can be developed through dramatics
and skits. Novel reading is process which helps us listen to the stories told
by expert storytellers. This will sharpen our storytelling acumen. Singing,
dancing, music instruments, painting, martial arts etc always tell stories.
Students must be encouraged to participate in various arts.